Skip to main content

PEST Analysis: Social/Cultural Environment

This guide identifies resources to use in a PEST Analysis for assessing the dynamics of the international business environment and its corresponding opportunities and threats.

Social factors have an impact on decisions to invest in a foreign country. Consider cultural values, including attitude toward work, customs and beliefs and characteristics of the population, such as social class and educational attainment. Look at population demographics and forecasts of population growth as well. When researching prospects for a particular industry, research consumer lifestyles and buying habits.

Social Indicators

Development Indicators

Culture & Customs

Human Rights