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Marketing: Demographics

Resources for Marketing Information

What is Demographic Data?

Demographic data provides information about basic human characteristics of a market or population. These web resources support demographic research. Demographic segmentation divides consumers into groups based on variables such as age, gender, income, occupation, stage in lifecycle, generation, nationality, race or ethnicity, religion, and social class.

REMEMBER: Psychographic data may also be located in these resources so be sure to understand the definitions of demographic and psychographic data.

Demographic Data Sources

Demographic Data in e-Books