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Industry Information: Porter's Five Forces Analysis

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Porter's Five Forces Analysis

Porter's Five Forces Analysis is a micro-environment framework that attempts to analyze the level of competition within an industry. The Five Forces include – three forces from 'horizontal' competition: the threat of substitute products or services, the threat of established rivals, and the threat of new entrants; and two forces from 'vertical' competition: the bargaining power of suppliers and the bargaining power of customers.