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Direct Marketing: On the Web

Information Resources for MKT 712

WEB RESOURCES

Direct Marketing:

DirectMarketingIQ.com: Excellent site for free research reports; see especially Research Library and Sections (Direct Mail)

U.S. Postal Service: Send mail for business

Direct Marketing Association - Telemarketing Resource Center

Internet Marketing:

Alexa: Free traffic metrics, search analytics, demographics, and more

Google Ad PLanner: Find demographic data on who's going to specific websites and find a list of the top 1,000 most-visited sites on the Web 

Quantcast: To understand digital media audiences, Quantcast offers direct measurement of website traffic and audience

Internet Research:

Pew Internet & American Life Project:  Research on the social impact of the Internet (includes research on social networking, mobile technology, blogs, podcasting, video, and much more)

Demographic and Statistical Data:

American FactFinder

CensusScope

City-Data.com

State Data Center Program

Statistical Abstract of the United States

YouTube Videos:

Direct Marketing Association

 

BUSINESS INFORMATION SPECIALIST