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Direct Marketing: Magazines & Journals

Information Resources for MKT 712

DM Magazines and Journals - In Library Databases

The following links to magazines and journals in library databases provide targeted, full-text access to many articles and stories related to direct marketing topics. Browse by issue or search by keyword within each publication. You will need your LIU credentials (the same Username and Password used for accessing e-mail) to access these databases from off campus. 

See also the Library Databases tab in this guide for comprehensive searching.

DM Magazines and News - On The Web

The following links are just a few of the online magazines available to find current news on direct marketing:

BUSINESS INFORMATION SPECIALIST