The following online resources will be helpful in finding definitions and direct mail list information helpful for direct marketing. You will need your LIU credentials (the same Username and Password used for accessing e-mail) to access these databases from off campus.
These websites provide additional information that will be helpful for direct marketing:
The following books are available in print in the Business Reference section of the library on the main floor. Ask at the Reference Desk for assistance:
Direct Marketing Market Place Bus HF 5415.1 .D57
Marketer's Guide to Media Bus HF 5826.5 .M45
Plunkett's E-Commerce & Internet Business Almanac Bus HF 5548.325 .U6 P59
Standard Rate & Data Service (SRDS) - Direct Marketing List Source Bus HF 5861.D54