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Direct Marketing: DM Resources

Information Resources for MKT 712

Direct Marketing Resources - In Library Databases

The following online resources will be helpful in finding definitions and direct mail list information helpful for direct marketing. You will need your LIU credentials (the same Username and Password used for accessing e-mail) to access these databases from off campus. 

Direct Marketing Resources - On the Web

These websites provide additional information that will be helpful for direct marketing: 

Direct Marketing Resources - in Print

The following books are available in print in the Business Reference section of the library on the main floor.  Ask at the Reference Desk for assistance: 

Direct Marketing Market Place   Bus HF 5415.1 .D57

Marketer's Guide to Media   Bus HF 5826.5 .M45

Plunkett's E-Commerce & Internet Business Almanac   Bus HF 5548.325 .U6 P59

Standard Rate & Data Service (SRDS) - Direct Marketing List Source   Bus HF 5861.D54