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Marketing Principles & Practices: Company Information

Information Resources for MKT 11

Company Information

The following databases may be used to locate key information elements that identify a company and the industries in which it operates more easily in a wide range of resources. These elements include a company's ticker symbol (e.g., SBUX), as well as its Standard Industrial Classification (SIC) Code (e.g., 5812 - Eating Places) and North American Industrial Classification System (NAICS) Code (e.g., 722515 - Snack & Nonalcoholic Berverage Bars).