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Marketing Research: Books

Information Resources for MKT 14: Consumer Behavior and MKT 51: Marketing Research

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E-Books

ebrary is a database of full-text electronic books. You will need your LIU credentials (the same Username and Password used for accessing e-mail) to access these databases from off campus.

Online Reference Sources

The Gale Virtual Reference Library database contains full-text reference books. Search it for overview and background information on a topic. You will need your LIU credentials (the same Username and Password used for accessing e-mail) to access these databases from off campus.

See also the individual titles listed below:

BUSINESS INFORMATION SPECIALIST