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Marketing Research: Market Data

Information Resources for MKT 14: Consumer Behavior and MKT 51: Marketing Research

Marketing Research Reports - Library Databases

The following databases provide full-text market research reports on many industries. See also the Industry Profiles tab in this guide. You will need your LIU credentials (the same Username and Password used for accessing e-mail) to access these databases from off campus. 

Marketing Data - Library Print Resources

The following books are available in the Business Reference section of the Library on the main floor.  They will provide a wealth of information on consumer spending by product and country, as well as demographic data.

Asian Marketing Data and Statistics  Bus HF 5415.12 .A78 A85

Consumer Americas Bus HC 94 .C65

Consumer Europe   Bus HD 7022 .C68

European Marketing Data and Statistics   Bus HA 1107 E87

International Marketing Data and Statistics   Bus HA 42 .I56

World Consumer Income and Expenditure Patterns   Bus HC 79.C6 .W67

 

Marketing Data - On The Web

Use the following links to find U.S. statistical and demographic data:

Marketing Data - e-books

BUSINESS INFORMATION SPECIALIST